LA28

Souletics — LA28 Olympic Activation
Souletics × LA28 Olympic & Paralympic Games

Homegrown technology.
Olympic scale.

Two missions. One platform. Democratizing elite athlete development worldwide — and deploying the technology infrastructure that powers the 2028 Games from the ground up.

Deloitte GPS Approved Vendor Caltrans District 7 — July 1 Pre-Bid Apple Emerging Apps Selected Active BMX Olympic Deployments Built in Sacramento — LA28 Host Region
1,000+
Camera angles
35
Live channels deployed
15,000
LA28 athletes
5M+
Ticket holders
2028
Activation ready
Strategic alignment

Built around what Deloitte designed for LA28

Deloitte built the technology strategy, capability architecture, and community impact framework for LA28 and the USOPC. Souletics sits directly inside the priorities those frameworks defined.

Deloitte LA28 technology strategy
"By segmenting the technology category, LA28 could unlock potential opportunities for new collaborations and drive business value."
Deloitte — LA28 Technology Strategy
CloudCybersecurityDigital engagementAnalytics
USOPC technology vision
"A unified technology ecosystem built around athlete services, sport performance, and a single source of data."
Deloitte — USOPC Technology Strategy
Athlete servicesSport performanceFan engagement
LA28 community impact framework
"Shared opportunity connected to the LA28 Games — impact before the Games start, not waiting until after 2028."
Deloitte — LA28 Purpose Framework
Community legacyShared opportunitySocial impact
Deloitte built the LA28 technology architecture and community impact framework around athlete services, digital engagement, cybersecurity, and shared opportunity for Angelenos. SwaggerEyes was built for exactly those priorities — an AI athlete performance platform democratizing Olympic-grade development for underexposed athletes across Los Angeles and beyond. Souletics is the local Sacramento firm that connects Deloitte's LA28 vision to ground-level athletic community activation.
Souletics LLC — Deloitte GPS Approved Vendor · SEED Certified · DGS SB/MB #2052379
Deloitte — Official Professional Services Partner, LA28 & USOPC
Deloitte serves as the lead technology integrator and domestic professional services partner for LA28 — responsible for designing, building, and securing the complete Olympic technology infrastructure including cloud, cybersecurity, enterprise platforms, digital engagement, and analytics. Souletics is an approved Deloitte GPS vendor positioned to support California-specific deployment, athlete services technology, and diverse supplier requirements across the LA28 technology ecosystem.
Deloitte GPS — Approved Vendor CDW Government — Approved Vendor LA28 Official Technology Ecosystem
Mission 1 — Athlete development

Democratizing elite athlete development for LA28 athletes and communities

SwaggerEyes puts Olympic-grade AI coaching, biometric integration, and sport-specific development in the hands of every athlete — not just the ones with national program access. This is the shared opportunity LA28 is built around.

  • USOPC and NGB athlete platform
    License SwaggerEyes to Team USA National Governing Bodies and Olympic pathway programs as the unified AI development platform for LA28 athletes. Already deployed with DRIVEN Olympic Pathway and Oklahoma Interscholastic BMX League.
  • Fan and ticket activation at scale
    SwaggerEyes and Sports Pathway bundled with LA28 tickets — 5M+ fan activation, 30-day premium access. Fans follow their athletes. Global user acquisition at Olympic scale.
  • Community impact — She Wins and local programs
    She Wins initiative for women in sport. Title I school partnerships. Underexposed Los Angeles athletes accessing Olympic-grade development tools. The legacy Deloitte helped LA28 define — delivered through software.
  • Built by an Olympian-level athlete
    Founder competed at D1 football, CFL professional, professional motocross, UCI BMX World Championships. USA BMX certified coach. Active competitive BMX racer. Zero translation layer between domain expertise and product.
Active deployments
🚵
Oklahoma Interscholastic BMX League
160 scholastic athletes · recurring contract
Live
🏆
DRIVEN Olympic Pathway
Jeff Upshaw · elite D1 and professional pipeline
Live
🎾
Junior Tennis Coaching
Active coach · platform used in live sessions
Live
🌎
UTR Sports OAuth Integration
Global tennis rankings · international reach
Global
Platform credentials
Apple Emerging Apps 5.0 App Store Rating NASM PES — in progress 11 sports AI coaching via Claude WHOOP · Strava · Wahoo Live RTMP streaming NIL profiles
Mission 2 — Infrastructure deployment

1,000+ camera angles. Olympic events. Live from every angle.

SwaggerEyes streaming infrastructure is already built and deployed. Caltrans District 7 is permanently installing CCTV and ATMS gantries across the Olympic Games Route Network. The infrastructure exists. SwaggerEyes connects it.

SwaggerEyes multi-view — live Olympic event
● LIVE
Primary broadcast
Angle 1 of 1,000+
Finish line CCTV
Mobile command
35 channels deployed across 7 sports · scalable to 1,000+ simultaneous angles via LA28 CCTV infrastructure
  • Caltrans CCTV — existing infrastructure
    Caltrans District 7 permanently installing CCTV and ATMS gantries on LA freeways for the Olympic Games Route Network. SwaggerEyes connects to existing feeds — no new camera hardware required. Pre-bid registered July 1, 2026.
  • iOS mobile command — any device, any angle
    Security personnel, event managers, and coaching staff access any camera angle from a single iOS app. Multi-view, real-time switching, athlete tracking overlays.
  • One Olympic event already implemented
    Not a proposal. The architecture is proven on a live Olympic sport event. LA28 is scale — from one event to the world's largest sporting stage.
  • OT security — Xage, Cloudflare, Armis
    Zero Trust OT security protects the camera network and streaming infrastructure. Already bid at SMUD. Same architecture scales to LA28.
📡
Caltrans alignment
Registered for Caltrans District 7 pre-bid July 1, 2026. Olympic Games Route Network — LA-2, 5, 10, 101, 110, 210, 405 and Orange County freeways. Wireless, CCTV, active traffic management.
July 1 pre-bidATMSCCTV
📱
iOS mobile oversight
Any authorized iPhone becomes a mobile command center. Switch angles, track athletes, access AI performance overlays. Security, coaching staff, and event management on one native iOS platform.
Native iOSReal-timeMulti-view
🔐
Technology stack
HaishinKit RTMP · Cloudflare Stream · Anthropic Claude API · Cloudflare Workers · Xage Zero Trust OT · Armis asset visibility · Native iOS SwiftUI · UTR Sports OAuth · WHOOP API.
Production deployedTested at scale
Caltrans District 7 — July 1, 2026
2028 Olympic Games Route Network — Pre-Bid Meeting
Caltrans is permanently installing active transportation management gantries, signs, and CCTVs across the Olympic Games Route Network — LA-2, 5, 10, 101, 110, 210, 405, and Orange County freeways. Souletics is registered for the pre-bid meeting covering wireless communication, CCTV systems, connected transportation, and active traffic management systems.
Wireless communication CCTV systems Connected transportation Active traffic management AI video analytics OT cybersecurity Mobile command Real-time data pipelines
Strategic position

The only Sacramento firm at every layer of LA28

Athlete development platform. Infrastructure deployment. Government certifications. Approved vendor relationships with every major LA28 technology partner. Built locally. Deployed globally.

Deloitte GPS
Approved vendor. Deloitte is the lead technology integrator and domestic professional services partner for LA28. Souletics is in the GPS supplier ecosystem as a SEED-certified local AI firm.
Approved vendor
Caltrans District 7
Pre-bid registered July 1, 2026. Olympic Games Route Network CCTV, wireless, and active traffic management across LA freeways — permanent installation for the Games and beyond.
July 1 pre-bid
CDW Government
Approved vendor. CDW is the Official IT Equipment Provider for LA28. Souletics is an approved CDW vendor for technology sourcing and fulfillment across the Games infrastructure.
Approved vendor
Vendor stack
Authorized reseller relationships across hundreds of major enterprise technology vendors — AI, cybersecurity, data engineering, and infrastructure covering the complete LA28 technology stack.
100+ vendors
Why no other firm has this position
  • →20-year Intel veteran — physical design through Senior AI Cloud Solutions Architect at the Office of the CTO. Hardware-to-cloud full-stack credibility.
  • →Production AI platform already deployed with Olympic sport athletes — not a proposal, a live system with real contracts and real revenue.
  • →Founder competed at D1, CFL professional, pro motocross, UCI BMX World Championships. Zero translation layer between athletic domain and product.
  • →Sacramento-based — LA28 host region, SEED certified, DGS certified, SAM.gov registered. Maximum evaluation points on every California procurement.
  • →Approved vendor with Deloitte GPS, CDW Government, and authorized across hundreds of major enterprise technology vendors.
Certifications and registrations
🏛️
DGS Small Business / Microbusiness
ID: 2052379 — California state certified
Active
⚡
SEED Certified — SMUD
Supplier Education & Economic Development
Active
🇺🇸
SAM.gov Active
UEI: NMWUB7NY6ZE5 · CAGE: 1ZV40
Active
🏗️
Caltrans DBE
49 CFR Part 26 — re-evaluation submitted 2026
Pending
📱
Apple Emerging Apps Program
SwaggerEyes — selected · 5.0 rating
Active
🔒
E&O + Cyber Liability Insured
$1M per occurrence · Policy N8PL531614
Active
Partner with Souletics for LA28
Two lanes — Olympic athlete development and LA28 technology infrastructure. One Sacramento firm. Approved. Deployed. Ready.
Partner with Souletics for LA28 View capabilities
damon@souletics.com · souletics.com · Sacramento, CA · UEI: NMWUB7NY6ZE5 · DGS #2052379 · SEED Certified