LA28 Gold
Souletics × LA28 Olympic & Paralympic Games
Homegrown technology.
Olympic scale.
Two missions. One platform. Democratizing elite athlete development worldwide — and deploying the technology infrastructure that powers the 2028 Games.
Not a proposal. A proven operator.
Built by someone who competes at the world level.
SwaggerEyes was not built by someone who read about elite athlete development. It was built by a founder who competes at the UCI World Championship level, coaches family members to world-stage competition, and has trained inside the U.S. Olympic and Paralympic Training Center as a practitioner. Zero translation layer between domain expertise and product.
Live validation · 3 weeks ago
Jeff Upshaw wins USA BMX Music City Nationals — May 2026.
2016 Olympian. Top step of the podium. SwaggerEyes on his jersey. This is not historical — it happened three weeks ago.
Strategic alignment
Built around Deloitte's LA28 vision
Deloitte built the technology strategy, capability architecture, and community impact framework for LA28 and the USOPC. Souletics sits directly inside the priorities those frameworks defined.
LA28 Technology Strategy
"By segmenting the technology category, LA28 could unlock potential opportunities for new collaborations and drive business value."
Deloitte — LA28 Technology Strategy
USOPC Technology Vision
"A unified technology ecosystem built around athlete services, sport performance, and a single source of data."
Deloitte — USOPC Technology Strategy
Community Impact Framework
"Shared opportunity connected to the LA28 Games — impact before the Games start, not waiting until after 2028."
Deloitte — LA28 Purpose Framework
Deloitte built the LA28 technology architecture around athlete services, digital engagement, cybersecurity, and shared opportunity. SwaggerEyes was built for exactly those priorities — democratizing Olympic-grade athlete development for underexposed communities. Souletics is the local Sacramento firm that connects Deloitte's LA28 vision to ground-level activation.
Souletics LLC — Deloitte GPS Approved Vendor · SEED Certified · DGS SB/MB #2052379
Deloitte — Official Professional Services Partner, LA28 & USOPC
Deloitte serves as the lead technology integrator for LA28 — responsible for designing, building, and securing the complete Olympic technology infrastructure. Souletics is an approved Deloitte GPS vendor supporting California-specific deployment, athlete services technology, and diverse supplier requirements.
Mission 1 — Athlete development
Democratizing elite athlete development for LA28
SwaggerEyes puts Olympic-grade AI coaching, biometric integration, and sport-specific development in the hands of every athlete — not just the ones with national program access.
USOPC and NGB athlete platform
License SwaggerEyes to Team USA National Governing Bodies and Olympic pathway programs as the unified AI development platform for LA28 athletes. Already deployed with DRIVEN Olympic Pathway and Oklahoma Interscholastic BMX League.
Fan and ticket activation at scale
SwaggerEyes and Sports Pathway bundled with LA28 tickets — 5M+ fan activation, 30-day premium access. Global user acquisition at Olympic scale.
Community impact — She Wins and local programs
She Wins initiative for women in sport. Title I school partnerships. Underexposed Los Angeles athletes accessing Olympic-grade development tools. The legacy Deloitte helped LA28 define — delivered through software.
Built and validated by a world-level athlete
Founder competed at D1 football, CFL professional, professional motocross, UCI BMX World Championships. Souletics branded on Team USA jerseys at Copenhagen 2025. USA BMX certified coach. 2–3 hours of on-camera platform validation with DRIVEN Olympic Pathway coach Jeff Upshaw.
Platform credentials
Mission 2 — Infrastructure deployment
1,000+ camera angles. Olympic events. Live.
SwaggerEyes streaming infrastructure is already built and deployed — 35 broadcast channels across 7 sports. Caltrans District 7 is permanently installing CCTV across the Olympic Games Route Network. The infrastructure exists. SwaggerEyes connects it.
Caltrans CCTV — existing infrastructure
Caltrans District 7 permanently installing CCTV and ATMS gantries on LA freeways for the Olympic Games Route Network. SwaggerEyes connects to existing feeds — no new camera hardware required. Pre-bid registered July 1, 2026.
iOS mobile command — any device, any angle
Security personnel, event managers, and coaching staff access any camera angle from a single iOS app. Multi-view, real-time switching, athlete tracking overlays.
One Olympic event already implemented
Not a proposal. The architecture is proven on a live Olympic sport event. LA28 is scale — from one event to the world's largest sporting stage.
OT security — Xage, Cloudflare, Armis
Zero Trust OT security protects the camera network and streaming infrastructure. Already bid at SMUD. Same architecture scales to LA28.
Caltrans District 7 — July 1, 2026
2028 Olympic Games Route Network — Pre-Bid Meeting
Permanent CCTV and ATMS installation across LA-2, 5, 10, 101, 110, 210, 405, and Orange County freeways. Souletics registered for wireless communication, CCTV systems, connected transportation, and active traffic management.
Strategic position
The only Sacramento firm at every layer of LA28
Athlete development platform. Infrastructure deployment. Government certifications. Approved vendor relationships with every major LA28 technology partner.
Deloitte GPS
Approved vendor. Lead technology integrator for LA28. Souletics in the GPS supplier ecosystem as a SEED-certified local AI firm.
Approved vendorCaltrans District 7
Pre-bid registered July 1, 2026. Olympic Games Route Network — permanent CCTV and ATMS installation across LA freeways.
July 1 pre-bidCDW Government
Approved vendor. Official IT Equipment Provider for LA28. Technology sourcing and fulfillment across the Games infrastructure.
Approved vendorVendor stack
Authorized reseller relationships across hundreds of major enterprise technology vendors covering the complete LA28 stack.
100+ vendorsWhy no other firm has this position
→ 20-year Intel veteran — physical design through Senior AI Cloud Solutions Architect at the Office of the CTO.
→ Production AI platform deployed with Olympic sport athletes — live system, real contracts, real revenue.
→ Founder competed at D1, CFL professional, pro motocross, UCI BMX World Championships — Souletics on Team USA jerseys at Copenhagen 2025.
→ Sacramento-based — LA28 host region, SEED certified, DGS certified, SAM.gov registered.
→ Approved vendor with Deloitte GPS and CDW Government — authorized across hundreds of major enterprise technology vendors.
→ Platform partner Jeff Upshaw, 2016 Olympian, won a USA BMX National event in May 2026 wearing SwaggerEyes branding — three weeks before this page was published.
Certifications and registrations
DGS Small Business / Microbusiness
ID: 2052379 — California state certified
SEED Certified — SMUD
Supplier Education & Economic Development
SAM.gov Active
UEI: NMWUB7NY6ZE5 · CAGE: 1ZV40
Caltrans DBE
49 CFR Part 26
Apple Emerging Apps Program
SwaggerEyes — selected · 5.0 App Store rating
UCI BMX World Championships Competitor
Copenhagen 2025 · Team USA kit · Souletics + SwaggerEyes branded · USA BMX certified coach
E&O + Cyber Liability Insured
$1M per occurrence · Policy N8PL531614
Partner with Souletics
Two lanes — Olympic athlete development and LA28 technology infrastructure. One Sacramento firm. Approved. Deployed. Competing at the world level.